Darlington Adds Mortgage Calculator to Website Redesign

The Darlington Building Society has revamped its website and added a host of new features, including mortgage and savings calculators.

The revamped website, built by local agency Hush Digital, signals the lender’s latest investment in technology. He also recently invested money in a new telephone system.

Part of what Darlington calls his “change agenda,” the new website has fewer pages to flip through, more video guides per customer request, and larger fonts as well as a zoom option for people with disabilities. visual disturbances or dyslexia.

As a result, the lender said the site is significantly more accessible than the previous one and easier to use.

“Since the company changed its name five years ago, the market and our own business have evolved dramatically, and it was time to make sure our technology and systems kept pace with those changes,” said Chris Hunter. , COO of Darlington.

“As well as making sure it meets the needs of our existing members, we also wanted it to be a showcase for the outside world and attract new customers, so that it has a very fresh, vibrant and interactive feel. . “

Hunter said the key change, requested by members, was to make the website more user-friendly on any device – whether it’s a tablet, cell phone or PC from office.

“[We are] deliver an exciting new era, ”said the COO.

Jonny Overfield, managing director of Hush Digital, said the old website was “too complicated”.

He added: “So we focused on a new, streamlined structure so that customers can access the information they need with two or three clicks.

“It has also been designed so that it can evolve as members’ needs change.

Darlington, which held assets of around £ 705million at the end of last year, offers mortgages to first-time buyers, as well as those moving or looking to remortgage.

Along with its mortgages, Darlington also offers savings accounts and partners with Wren Sterling to provide independent financial advice.

Other lenders have recently invested in their technology. Also this week, lender Pure Retirement launched its enhanced mobile app designed for brokers on the go.

He also focused on the “latest accessibility checks,” according to the lender’s chief operating officer, Simon Hayton. In addition to the addition of new features, including the ability for advisors to create illustrations of key facts directly from their phone or tablet.

But unlike Darlington, which outsourced its website creation, Pure Retirement employs 20 of its own in-house developers, which means all of the technology behind its app is its own.

ruby.hinchliffe@ft.com

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