Simple Releases Family Office Software and Technology Annual Review

COPENHAGEN, DENMARK / ACCESSWIRE / November 17, 2021 / Simple, the global information and knowledge platform for family offices and private wealth owners has just published its third annual edition Family Office Software and Technology Industry Review. In this year’s review, they explore the tech landscape from a whole new perspective.

The main achievements of this year include:

Archetypes to better understand

While family offices around the world cover a range of organizational structures and have varying technology needs, the report identified and shared six archetypes to help reveal trends in software use and locate commonalities and distinctions between the offices. These archetypes include start-up family offices, legacy organizations, world-class family offices, single-family offices in transition to multi-family offices, bankers starting multi-family offices and commercial multi-family offices.

Five dimensions of data

Data can often be a complex topic of discussion when it comes to the need for privacy associated with regulatory requirements. The report sheds light on the subject of data jurisdictions and related aspects of data regulation, compliance and localization. Beyond the practicalities, the emphasis is also on the value of true data independence and how to achieve it.

New asset classes mean new technological demands.

The investment world and the family office sector in particular are the subject of much discussion around direct investment. Beyond venture capital and private equity, other asset classes are also increasingly included in the mix, including better understood classes such as cryptocurrency, or more abstract assets such as as carbon futures and recurring income. All of these assets have subtleties about how they’re managed and the technology platforms they need to support them.

Supplier Information

Some key points of the annual survey of service providers:

  • 77% of vendors believe the family office technology segment is growing.

  • There is a growing expectation of better data management to guide decision making.

  • Most vendors have experienced strong growth in the past year – some up to 50%

  • High-touch services are on the rise and change management is crucial to focus

According to the founder of Simple, Francois Botha:

“We have seen an exponential increase in the demand for technology as various macroeconomic and market changes have accelerated over the past year. For that same reason, we’ve gone back to basics this year to provide a simple overview of the landscape in a fragmented industry. “

The annual review is led by Simple’s research and data team and is accompanied by a Directory of Family Office Service Providers. Companies included in this year’s review include:

United States

Addepar, Asset Vantage, Backstop Solutions,, Black Diamond, Clarity AI, Copia, Eton Solutions, FundCount, Masttro, Mirador, Nasdaq Asset Owners Solutions, Northern Trust Family Office Technology, Panda Connect, PCR Insights, Private Wealth Systems, Ruby, SEI Archway Platform, Sopact, SS&C Private Capital Group, Way2B1


Altoo, Assetgrip, Assure Wealth, Centtrip, Coryx, Elysys, Escali, Etops, Hemonto, IQEQ Cosmos, Lombard Odier Global Assets +, Orca, PaxFamilia, QPLIX GmbH, Quantilia, Sharpfin, Swimbird, Tindeco, WealthArc, WIZE by Teamwork

Asia Pacific

Awning, Hatcher +, Valuefy

Simple regularly posts in-depth new reviews. These are accompanied by guides that provide actionable support on the various operational challenges facing family offices.

About Simple

Simple is a next-generation data provider and analytics lab aimed at helping family offices and private investors professionalize and prepare for the future. We publish cutting-edge analysis and reviews that are co-created with our global network of experts.

This information ranges from entry-level questions such as “What is a family office” to more specific questions relating to operations, technology and infrastructure. The Simple platform provides access to this ready-to-use content, as well as our global community of experts.

Connect with Simple on LinkedIn, Instagram Where Twitter

Contact: François Botha
Phone number: +45 25 64 04 38


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